Find and Amplify Your Unique Coaching Brand Voice

Today’s chosen theme: Developing a Unique Coaching Brand Voice. Step into clarity and confidence as you craft language that resonates, differentiates, and feels unmistakably you. Subscribe for voice exercises, prompts, and real-world stories to help you refine your message every week.

Start With Your Essence: Values, Vision, and Vibe

List three values that guide every coaching decision, from sessions to social posts. Tie each value to a behavior and a sentence you would actually say. Share your three in the comments and tag this post with one word that captures your vibe.

Start With Your Essence: Values, Vision, and Vibe

Recall a moment that changed how you coach—perhaps a client breakthrough or your own turning point. Describe what you felt and how it reshaped your language. Stories like these make your voice memorable, relatable, and trusted.

Stand Apart: Differentiation Through Voice Positioning

Finish this sentence: I help [who] achieve [specific outcome] without [painful tradeoff]. Then say it aloud three ways—direct, compassionate, and bold. Notice which style feels natural and gets nods from your audience.

Stand Apart: Differentiation Through Voice Positioning

Create a living list of signature phrases, metaphors, and verbs that fit your coaching ethos. If you coach leadership, maybe you say calibrate, steady, align. Use them intentionally so clients recognize your voice instantly.

Craft a Messaging Framework You Can Reuse

Draft one sentence capturing your unique value. Test it on three past clients and ask which word they would change. Refine it until it feels like language you naturally use during real sessions.

Codify Your Voice: Practical Guidelines

Rate yourself on spectrums like casual to formal, empathetic to direct, and playful to serious. Add examples for each end. This helps guest writers and future you stay consistent under pressure.

Codify Your Voice: Practical Guidelines

Show preferred phrasing alongside alternatives. Do: Let’s simplify your week so progress feels light. Don’t: Maximize efficiency in all areas simultaneously. Share a carousel of examples and invite readers to add their own rewrites.

Express the Voice Across Channels

Open pages with a human line that names the reader’s current state, then the shift you guide. Keep headlines conversational and actionable. Invite comments at the end asking, Does this sound like the way I coach?

Express the Voice Across Channels

Write like a coach, not a broadcaster. Start with a small story, offer one insight, and finish with a single call to action. Encourage replies by asking one focused question tied to your message pillars.

Test, Listen, Evolve: Turning Feedback Into Voice Strength

A/B test two subject lines expressing the same promise in different tones. Track opens, replies, and saved posts. Share results publicly to model transparent learning and invite your audience into the creative process.

A Coach’s Turning Point: An Anecdote About Finding Voice

Maya coached burned-out leaders but sounded like everyone else. After interviewing clients, she replaced vague transformation with calm mornings, clear priorities, and fewer urgent pings. Her voice became soothing and steady, not loud.

A Coach’s Turning Point: An Anecdote About Finding Voice

She coined reset the week on Wednesday and meetings with a spine. Clients repeated those lines in sessions and referrals, proving her voice traveled naturally. What phrases could naturally travel for you?